Vidha Kohli

About Vidha Kohli

I’m Vidha — a designer, strategist, and the creative force behind one of India’s…

Experience

1. Head of Design and Communications

   Boba Bhai

   Sep 2023 — Present · Bengaluru, IN

   My role involves overseeing and leading various aspects related to design and communication. My responsibilities typically encompass a wide range of functions and tasks, all aimed at enhancing the organization\'s visual identity, messaging, and overall brand image. Here is a detailed description of my role:Design Strategy: I am responsible for developing and implementing the organization\'s design strategy. This includes setting the direction for visual aesthetics, design principles, and ensuring that all design elements align with the brand\'s values and objectives.Creative Direction: I provide creative direction to the design team, ensuring that their work consistently meets the standards of quality, creativity, and effectiveness.Team Management: You lead a team of designers and communication professionals. This involves hiring, training, and managing team members, delegating tasks, and fostering a creative and collaborative work environment.Brand Identity: Maintaining and evolving the organization\'s brand identity falls under my purview. This includes overseeing the design of logos, color schemes, typography, and other brand elements that contribute to a cohesive and recognizable brand image.Graphic Design: I and my team are responsible for creating visually appealing materials such as brochures, advertisements, product packaging, website design, and other marketing collateral that effectively communicate the organization\'s message and values.Digital and Social Media Design | Content StrategyUser Experience (UX) Design: I oversee the UX design process, ensuring that digital products and services are user-friendly and visually appealing, which can enhance customer satisfaction and loyalty.Cross-Functional Collaboration: My role involves collaborating with other departments, such as marketing, sales, and product development, to ensure that design and communication efforts align with broader organizational goals.

Education

• LISAA School of Design Bangalore

  Graphic Designing

• Pearl Academy

  Post Graduate Diploma in Interior Design, Art and Design

  2017 — 2019

• LISAA - L'Institut Supérieur des Arts Appliqués.

  Post Graduate Diploma in Graphic Design, Graphic Design

  2020 — 2021