Vidal Nikko Luchana

About Vidal Nikko Luchana

Execution is becoming easier. Clarity is not.I design at the intersection of product strategy, AI systems, and scalable execution, where ambiguity gets compressed, and ideas move from concept to shipped reality.I’m a Product Designer working in ad tech and digital media, building business-aligned systems that support revenue, reduce friction, and scale across teams. My focus isn’t just on interfaces, it’s on the structure beneath them: workflows, decision logic, constraints, and alignment.At Kargo, I lead product design across templated ad units, brand-customized creative systems, and internal platforms. I’ve designed scalable ad templates and custom executions for major brands like Home Depot, while helping shape a centralized creative hub that unifies multiple design surfaces into one cohesive system. Through the products I design, I streamline workflows, reduce production friction, and improve how creative moves from concept to deployment.I’m also designing for AI agents and emerging agentic platforms within Kargo, exploring how intelligent systems can assist teams, reduce cognitive load, and transform how internal tools operate.Beyond core product initiatives, I’ve played an active role in AI adoption across the organization. I built and launched an internal GPT-powered onboarding assistant during one of Kargo’s early hackathons, a tool that became widely used and reduced repetitive cross-team friction. I now run AI onboarding for new hires, helping teams move beyond surface-level usage and integrate AI meaningfully into their workflows. I also contribute to broader conversations around how AI moves from experiment to operational leverage.I’m deeply interested in judgment, how teams decide what to build, what to simplify, and what to prioritize. I facilitate workshops that challenge default thinking and surface hidden assumptions, including sessions on bias in design systems and long-horizon speculative product thinking.In my free time, I mentor emerging designers, sharing practical insights from real product work while learning from their fresh perspectives. I see mentorship as a two-way exchange that sharpens thinking, strengthens craft, and keeps me connected to the evolving edge of the industry.I’m drawn to environments where design operates at the systems level, shaping not just screens, but how teams think, collaborate, and ship. If you’re building AI-forward products and care about clarity, structure, and measurable impact, let\'s chat.

Experience

1. Associate Product Designer

   Kargo

   Nov 2022 — Present · NY, US

   Lead designer for Fabrik video player, delivering scalable vertical and horizontal player experiences across Kargo’s publisher network.• Designed a robust video content management system (CMS) dashboard, improving internal efficiency and user satisfaction by 20%.• Facilitated cross-functional alignment across product, engineering, and analytics teams to ensure scalable, user-centered product outcomes.• Hosted and led 5+ UX workshops, including “Invisible Women”, “Ten Thousand Years”, and Experience Ecosystem Mapping, promoting inclusive and strategic design thinking across teams.• Collaborated with the Ad Design team during the annual Innovation Lab, contributing experimental ad concepts and design support.• Created and won Kargo’s internal ChatGPT Hackathon, developing a GPT-powered onboarding tool to simplify internal knowledge sharing and tool training.

Education

• Stony Brook University

  Bachelor of Science - BS, Information Systems Specializing in Digital Media

  2013 — 2017

Skills

• Event Management
• Microsoft Office
• Microsoft Word
• Graphic Design
• Adobe Photoshop
• Social Media Marketing
• Illustration
• Microsoft Powerpoint
• Adobe Illustrator
• Microsoft Access
• Survey Research