Victoria Tseng

About Victoria Tseng

Being brought up with Hong Kong and American cultural influences and being bilingual has made me perceptive, curious, and driven to understand people - all of which I have honed while helping brands understand their customers to improve their customer experience- see below \"Selected Achievements\" for examples. I often treat retail shopping as \"market research\" to observe and absorb the latest trends. I also love admiring urban art in various forms, such as neon lights, mural paintings, outdoor ads, and architectural designs! Feel free to recommend some good spots in Seattle that I should check out! When I am not working, you can find me hanging out with my cat while I read through industry newsletters, listening to podcasts, and constantly upskilling. Selected Achievements: • Initiated a digital agency\'s first email marketing program by discovering a critical customer experience gap in eBook delivery and informed drip content strategy by applying customer journey mapping • Pivoted a cooking school\'s integrated marketing strategy in response to COVID-19 in under two weeks in anticipation of significant shifts in consumers\' lifestyles by closely following overseas businesses\' practices and monitoring local competitors\' activities • Shifted Cigna Hong Kong away from traditional cold-selling to focus on a more customer-centric approach with the launch of an educational blog on healthy living called \"Smart Health\" I am always open to having conversations, sharing my cross-cultural consumer insights, or collaborating! You may DM me on LinkedIn or email me at v••••••••@gmail.com

Experience

1. Marketing Mentor

   Score Greater Seattle

   Apr 2022 — Present · Seattle, WA, US

   Design, lead, and facilitate workshops on brand positioning and messaging to establish foundational strategy frameworks for clients’ user acquisition campaigns• Proposed North American go-to-market (GTM) strategy for a classic Japanese manga, using consumer research and emerging MarTech tools to increase U.S. market share by 4%• Developed creative brief for an upscale grocery chain’s brand refresh, assessing the business’s competitive landscape, identifying customer problems, and insights

Education

• Pepperdine University

  B.A, Integrated Marketing Communication

  2011 — 2013

• Chapman University

  B.A, Public Relations and Advertising

  2009 — 2010

• University of Chicago

  Certificate, Consumer Behavior & Marketing Strategy

• School of Visual Concepts

  Certificate Program, User Experience

  2018 — 2019