Victor Chen
Product Marketing at TikTok
- Role
- Product Marketing Manager at TikTok
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Victor Chen
Seasoned product marketer and ad operations lead with 9-plus years of diverse experience bridging the gap between complex AdTech infrastructure and go-to-market strategy for global entertainment brands. Strong expertise in client/vendor management and a track record of advancing cooperation between cross functional teams.
Experience
Product Marketing Manager
Jun 2025 — Present · New York, NY, US
Lead the end-to-end go-to-market strategy for the Media & Entertainment vertical, specifically driving full-funnel adoption for campaign automation and catalog ads products. • Increased performance automation revenue captured to 82% of the book of business.• Act as the primary liaison between market stakeholders and global Product Management/Engineering teams, synthesizing competitive analysis and user feedback to prioritize the long-term product roadmap.• Develop sophisticated product positioning and sales enablement materials based on deep market understanding and competitive landscape analysis within the global entertainment ecosystem.• Partner with Sales teams to identify critical user pain points and form business requirements that directly influence solution-oriented product development.
Education
UCLA
Bachelor of Arts, History
2016
UCLA Anderson School of Management
Certificate, MEMES Summer Institute Program – Blockbusters: The Business of Movies & TV
2015 — 2015
Skills
- Writing
- Public Speaking
- Microsoft Office
- Marketing
- Css
- Html
- Social Media
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