Victor Roux
VP Operations @Eulerian
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WORK HISTORY
VP Operations @Eulerian
Attribution - Marketing Mix Modeling - IncrementalityI’m responsible for scaling Eulerian’s marketing measurement capabilities and operational excellence across clients and partners, bridging product, data science, customer success, and operations to help brands and agencies make better marketing investment decisions.My role sits at the intersection of strategy and execution: scaling measurement delivery, improving methodological rigor, and turning analytics into actions that move business outcomes- Key focus areas - Own the end-to-end measurement operating model: scoping → data readiness → modeling → insights → activation → post-test learning- Drive marketing effectiveness programs (attribution & incrementality) and initiatives, with a strong emphasis on governance and repeatability- Translate complex measurement into decision-ready recommendations for budget allocation, media mix, and scenario planning- Build and lead cross-functional teams (analytics, data, ops) and align priorities with Product and Commercial leadership- Establish quality standards, documentation, and client-facing narratives that increase trust and adoption- Improve scalability through process design, tooling, automation, and performance trackingMarketing Measurement • Incrementality • Attribution • Marketing Mix Modeling • Budget Optimization • Experimentation • Data Strategy • Operating Model • B2B SaaS • Leadership
EDUCATION
IPAG Business School
Master's degree, Digital Marketing
IPAG Business School
Master's degree, Finance, général
ABOUT VICTOR ROUX
Experienced professional with a demonstrated expertise in Marketing Measurement and Technologies.
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