Victor Tang
Digital Project Director @Landor
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WORK HISTORY
Digital Project Director @Landor
London, GB
Founding member and Project Director of WPP Scannable, a white label MarTech product that had a B2B SaaS and a B2C web app component. Used by 500k+ consumers in 10+ countries. Achieved above market performance in user engagement and conversion: 70% cookie consent rate (2x industry benchmark), 35% conversion rate (vs 20% industry benchmark) and 33% customer return rate- Pitched to and convinced global leadership to invest in the WPP Scannable product with a business case supported by value proposition, market research, business and financial model- Independently defined KPIs and created a product analytics dashboard for the employee portal using Google Analytics and Looker Studio to analyse pilot program results and inform feature and enhancements ideation- Transformed Landor digital team’s project and operation processes and tools. Improved delivery efficiency and quality, with 40% more projects delivered on budget and project profitability increased by 30% in 12 months.
EDUCATION
The Chinese University of Hong Kong
Master of Social Science, Advertising
The Hong Kong University of Science and Technology
Bachelor of Science, Chemistry
ABOUT VICTOR TANG
Results-driven Project Director with a passion for creating category-defining SaaS products, eCommerce solutions, and brand-led digital experiences. With extensive experience leading product vision, digital transformation, and user-centric web application across global brands, I thrive on delivering impactful solutions that drive measurable growth. Skilled in Agile delivery, business strategy, and data-driven optimisation, I am committed to building meaningful digital products that connect businesses with their audiences. Currently seeking opportunities to lead large-scale, innovation-focused programmes and mentoring delivery teams.
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