Victor King
Associate Manager, Retail Media Advertising Operations @Lowe's Companies, Inc.
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WORK HISTORY
Associate Manager, Retail Media Advertising Operations @Lowe's Companies, Inc.
Leads the execution and optimization of retail media advertising campaigns across multiple platforms (DSPs, social media, etc.), driving client goals and maximizing ROI. Collaborates with cross-functional teams (Client Services, Creative, etc.) to ensure seamless campaign management from concept to delivery, including creative strategy, audience targeting, and inventory management. Manage daily campaign trafficking, performance analysis, and leverage data for actionable insights to optimize budgets, track progress, and align with client objectives. Develop and standardize processes to enhance operational efficiency, improve team productivity, and ensure continuous improvement in campaign outcomes. Passionate about mentoring and training teams to refine ad processes and troubleshoot issues for superior results.
EDUCATION
East Tennessee State University
Bachelor’s Degree, Business, Management, Marketing, and Related Support Services
East Tennessee State University
Master of Science - MS, Digital Marketing
ABOUT VICTOR KING
Experienced Digital Advertising Professional with a demonstrated history of working in the Higher Education Industry, Event Planning, Search Engine Optimization, Social Media, and Direct Marketing. Skilled in Digital Marketing Management, Analytical Skills, Copywriting, Entrepreneurship, and Marketing. Strong marketing professional with a Master of Science in Digital Marketing from East Tennessee State University.
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