Victoria Zhang

About Victoria Zhang

A Data & Analytics executive with 20+ years of experience, driving business growth and efficiency through data strategies, end-to-end management, and actionable insights. Expertise spans the full data value chain—from infrastructure to data science—turning complex data into strategic advantages. With experience across B2C and B2B SaaS, informing key data-driven decisions in product, sales, marketing, customer success and finance. Passionate about leveraging data for transformation, building data-driven cultures, and leading cross-functional teams to deliver impactful results. Open to connecting and exploring how data can unlock new opportunities and drive meaningful growth in startups, high-growth environments, or established enterprises.

Experience

1. Vice President, Data Product Management

   Salesforce

   Sep 2023 — Present

   Built and scaled enterprise data product management and analytics capabilities supporting ~$20B ACV across multi-cloud SaaS platforms. Defined and executed a unified data foundation strategy, embedding governance, instrumentation, and ROI accountability. Reduced time-to-insight from months to weeks through real-time metrics and improved data coverage. Delivered advanced product analytics that shaped pricing, packaging, retention, and upsell strategy. Scaled global teams 5x across the U.S. and India while strengthening diversity and leadership depth, and elevated data literacy across Product and GTM organizations.

Education

• University of Arizona

  Dual Master Degree, MBA & Management Information Systems

  2000 — 2003

Skills

• Online Marketing
• Tracking Systems
• Strategic Planning
• Strategic Communications
• Cookies
• Roi Optimization
• Google Analytics
• Omniture
• Customer Segmentation
• Data Management
• Affiliate Marketing
• Business Process Design
• Talent Acquisition
• International Marketing
• Kpi Implementation
• Offshore Resource Management
• Application Performance Management
• Email Marketing
• Customer Insight
• Cross-Functional Team Leadership
• Data Integration
• Mobile Tracking
• Kpi Reports
• Display Technologies
• Retargeting
• Marketing
• Web Analytics
• Partnership Marketing
• Integrated Marketing
• Contract Negotiation
• Vendor Relationships
• Mobile Advertising
• Mobile Analytics
• Social Marketing
• Business Intelligence
• Cross-Channel Analytics
• Metrics Development
• Sem
• E-Commerce
• Ecommerce