Victoria Vitarelli

About Victoria Vitarelli

As a marketing executive, I am a brand and organizational champion who leads strategy and execution for all aspects of marketing through the integration of complex data analytics, innovation, and a passion for customers. I possess a winning blend of subject matter expertise and practical experience in audience segmentation (B2B, B2C, SMB, Enterprise), partnership development, digital communities and engagement, and the oversight of multimillion-dollar budgets. My deep and broad leadership talents have been honed by my 15+ years across over five industries, leading teams of up to 25 to achieve optimal performance through empowerment, development, transparency, coaching and accountability that unlocks potential. I have a consistent track record of dynamically creating and executing creative marketing strategies for organizations that are poised for rapid growth and change in highly competitive, saturated, and declining environments that drive sustainable growth and ROI. My experience also spans board presentations, a high valuation PE exit, and multiple acquisitions with unifying migrations and seamless integrations.LEADERSHIP HIGHLIGHTS:*Led corporate positioning and brand architecture for seven acquisitions across three healthcare segments.*Rebranded MasterCard with the award-winning “Priceless” campaign for B2B and B2C.*Created and executed the data migration of 40 customer sales databases into a single $1M+ Dynamics CRM system.*Crafted and led marketing initiatives for organizational buyout, presenting to potential investors and successfully leveraging an expedited exit that totaled high eight figures.*Developed strategic referral and API process for the integration of industry leading technology partners and influencers*Reached the Summit of Mt. Kilimanjaro, Tanzania*Finisher of the New York City Marathon WHAT OTHERS SAY:Vicky\'s \"Zone of Genius\" is the ability to immediately zero in on a situation and get right to the core of issues.Vicky has organization and vision. She is a problem solver and works well with many different personality types.Vicky walks the talk and is dynamic - not static. She is approachable, decisive, and a great listener.Please do reach out…. I would love to connect.

Experience

1. Head of Marketing

   Videoelephant

   Jan 2024 — Present · New York, NY, US

   Led marketing efforts to drive awareness and growth of VideoElephant B2B video solutions.• Developing high-quality video content solutions for Publishers, CTV, FAST Channels, DOOH, and Monetization.

Education

• Columbia Business School

  Executive Education, Strategic Marketing Management

• State University of New York at Oswego

  BS, Marketing; Minor Spanish Language

Skills

• Digital Strategy
• Digital Media
• Lead Generation
• Social Media Marketing
• Corporate Communications
• Customer Relationship Management (Crm)
• Social Media
• Sports Marketing
• Managing Agency Relationships
• Interactive Marketing
• Start-Up Ventures
• Marketing
• B2b
• Loyalty Marketing
• Direct Marketing
• Hispanic Market
• Product Management
• Online Marketing
• Strategic Partnerships
• B2b Marketing
• Brand Development
• Market Research
• Customer Insight
• Management
• Integrated Marketing
• Advertising
• Media Planning
• Brand Management
• Marketing Strategy
• Website Promotion
• Leadership
• Crm Integration
• Digital Marketing
• Relationship Marketing
• Multi-Channel Marketing
• Survey Research
• Strategy
• Web Project Management
• Audience Development
• Strategic Planning