Tori Squeo

About Tori Squeo

I build the partnerships that make data work at scale.With 10+ years spanning media buying, agency partnerships, and AdTech data strategy, I specialize in turning complex partner ecosystems into streamlined, commercial operations. I\'ve managed $100M+ media buy scenarios, collaborated on $90M in ad revenue at NCM, and at Choreograph I\'ve led the integration of 100+ global data partners across the full advertising lifecycle — from identity and behavioral data through to DSP and social platforms.What sets me apart is my ability to sit at the intersection of technical and commercial — I can walk into an RFI, a security review, or a C-suite conversation and translate between all of them. I\'m a solutions-first operator who thrives in ambiguous, high-growth environments and brings structure where there isn\'t any.Core expertise: · Global Partner Enablement · Data Integration & Ingestion · Identity Solutions · DSPs & AdTech · Stakeholder Management · Go-to-Market Strategy · API Alignment · Agency RelationshipsLet\'s connect: T••••••••@gmail.com

Experience

1. Associate Director, Global Partnerships

   Choreograph

   Aug 2023 — Present

   Driving global partner enablement and data integration strategy across 11+ media, tech, and DSP platforms. I lead onboarding for 100+ data providers—spanning identity, behavioral, transactional, and media data—and manage ingestion, schema mapping, and cross-product reuse- Designed and launched Choreograph’s partnership dashboard, centralizing 13+ fragmented sources into a unified data visibility platform- Supported the US launch of Choreograph’s OMS system, leading API alignment between products and strategic data partners- Represent the business in RFI cycles, technical vetting, and partner security reviews- Built end-to-end workflows for Open Intelligence (OI) and OI:ID, enabling commercial and technical scalability of new partner data- Created internal playbooks and SharePoint systems to support access, visibility, and data-driven decisions across Product, Data Strategy, and Partnerships.

Education

• Morris County Vocational School District

  High School, Culinary Arts/Chef Training

• County College of Morris

  AS, Business Administration and Management, General

  2011 — 2013

• Ramapo College of New Jersey

  Bachelor's degree, Global Communication and Media

  2014 — 2015

Skills

• Social Media
• Teamwork
• Facebook
• Time Management
• Event Planning
• Public Speaking
• Microsoft Word
• Creative Problem Solving
• Quick Thinker
• Research
• Social Networking
• Social Media Marketing
• Microsoft Office
• Sales
• Microsoft Powerpoint
• Powerpoint
• Customer Service