Victoria S.
Chief of Staff @Clarimed, Inc
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WORK HISTORY
Chief of Staff @Clarimed, Inc
Philadelphia, PA, US
Build and maintain ClariMed’s brand and marketing infrastructure, including identity, messaging, website, SEO, accessibility, analytics, and digital tools • Direct company LinkedIn strategy, growing engagement through organic content, thought leadership, and a consistent brand voice.• Manage ClariMed’s presence at industry events, ensuring visibility, branding, and lead capture.• Streamline executive communications, board meetings, town halls, etc.• Advance marketing automation and CRM integration to optimize the funnel, build nurture campaigns, and improve lead conversion.• Execute digital marketing and SEO programs to increase qualified web leads and enhance brand visibility.• Develop thought leadership programs including the quarterly newsletter, webinar series, and promotion of ClariMed University offerings to strengthen industry authority.• Implement performance analytics frameworks and dashboards to measure ROI, campaign impact, and top-of-funnel growth.
EDUCATION
West Chester University of Pennsylvania
Bachelor of Science (B.S.), International Business w/ minor in Russian Literature
Saint Joseph's University
Master of Science (M.S.), International Marketing, summa cum laude
SKILLS
ABOUT VICTORIA S.
I lead the dual role of Chief of Staff & Head of Marketing at ClariMed, where I help shape both the internal rhythm of the business and its external brand presence. In 2024, I built our marketing function from the ground up—launching a new brand identity, website, and digital infrastructure—while also streamlining CEO and board communications, managing cross-functional initiatives, and driving thought leadership.My strengths lie in starting, organizing, and scaling initiatives—whether that’s standing up new systems, orchestrating major events, or creating market-facing content that elevates visibility and drives growth. I thrive at the intersection of strategy and execution, with a focus on marketing, data analytics, and business alignment.
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