Victoria Siewert

Consumer Marketing and Product Innovation Professional

Role
Senior Brand Manager at Essity
Location
Fairfield, CT, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Victoria Siewert

Strategic marketing professional with 9+ years of global, consumer marketing and innovation experience within leading CPG organizations inclusive of mass market and luxury goods product categories. Strong results orientation and leadership experience, with entrepreneurial spirit and collaborative project management approach.Areas of Expertise:Consumer Insights & Market Research, Global Innovation Strategy & Planning, Marketing Planning and Strategy Development, Integrated Communications Planning & Execution, Global Project Management, P&L and Budget Management, Cross-Functional Team Leadership, Development and Coaching, Business Planning & Forecasting, Healthcare Professional Marketing, Category Insights and Shopper Marketing

Experience

  1. Senior Brand Manager

    Essity

    Feb 2026 — Present

Education

  • Cornell Johnson Graduate School of Management

    MBA, Brand Management Immersion

    2004 — 2006

  • University of Pennsylvania

    BA, Psychology

    1993 — 1997

Skills

  • Consumer Products
  • Management
  • Brand Management
  • Competitive Analysis
  • Marketing
  • Marketing Strategy
  • Customer Insight
  • Brand Development
  • Cross-Functional Team Leadership
  • Analytics
  • Segmentation
  • Product Innovation
  • Market Research
  • Fmcg
  • Strategy

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