Victoria Rubanovich
Product Management @Capital One
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WORK HISTORY
Product Management @Capital One
NY, US
Leading product strategy for GenAI-powered consumer experiences, combining deep customer research with rapid product development to unlock multi-hundred-million-dollar opportunities for cardholders.Key focus areas: Consumer personalization, GenAI products, approval workflows, customer discovery, roadmap prioritization, cross-functional leadership.Impact: Doubled personalized content output for 100M+ consumers, reduced approval flows from days to minutes, identified a 700M+ productivity opportunity across 5 lines of business.
EDUCATION
Kyung Hee University
International Relations and Affairs
Irkutsk State University
Bachelor's degree, International Law
University of Deusto
Master of Arts, Euroculture
SKILLS
ABOUT VICTORIA RUBANOVICH
Every consumer product that stalls has the same root cause: the team built what they assumed users wanted instead of what users actually need.I close that gap. 8+ years leading product strategy and customer discovery for consumer products at Capital One, AWS, and EF Education First — $1B+ in lifetime value delivered.My approach: I don\'t ask users what they want. I uncover what they actually feel — and what\'s really stopping them. I find where the funnel breaks, talk to churned and active users to understand why, uncover the struggling moment underneath the polite answers, and turn that into a prioritized roadmap tied to the metric that matters most.At Capital One, this approach shaped the strategy for a 0-to-1 GenAI personalization tool that doubled content output for 100M+ consumers. At AWS, 60+ global discovery interviews uncovered the whitespace for an AI recommendation engine that lifted engagement 30%.I also consult for consumer startups on product discovery — helping founders stop burning runway on assumptions and start shipping what actually drives adoption and retention.What I Do Best:Product Strategy and Roadmap Development: Define product vision, prioritize ruthlessly, and align cross-functional teams around shared goals.Customer Discovery and User Research: Lead mixed-methods research (qualitative interviews, quantitative analysis, usability testing) to surface insights that drive product decisions.0-to-1 Product Development: Take products from concept to launch, validating assumptions and iterating rapidly based on user feedback.Cross-Functional Leadership: Partner with engineering, design, data science, and business stakeholders to ship products that move metrics.Consumer Tech · Fintech · Social & Lifestyle Apps · EdTech · AI/ML Product Strategy · Consumer Products · Customer Discovery · User Psychology · User Research · 0-to-1 Product Development · GenAI · Personalization · Consumer Behavior · Mixed-Methods Research · Cross-Functional Leadership · Roadmap Development · Mobile Consumer Products · Retention · Engagement · Growth Strategy · Consumer Insights
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