Victoria Roedel

About Victoria Roedel

As Co-Founder of Ice Cream Social, and Head of Strategy at Handcar, I have over a decade of agency experience driving impact for iconic brands like Taco Bell, PepsiCo, Verizon, Cole Haan and European Wax Center. At the intersection of creativity and strategy, I help brands elevate their social presence and engage their audiences with data-driven social media campaigns, influencer partnerships and creative ideas that drive business results.Contact: v•••••••@icecreamsocial.agency

Experience

1. Co-founder & Head of Creative Strategy

   Ice Cream Social

   Jun 2020 — Present · Chicago, IL, US

   Co-founder of Ice Cream Social, a social media and experiential agency. I lead social media and creative strategy across all client accounts—developing integrated social media campaigns, driving organic and paid content ideation, and shaping influencer partnerships. I also spearhead our experiential marketing efforts, producing branded activations at events, conferences, pop-ups, and music festivals.Clients: PepsiCo, Taco Bell, Resorts World, Waterloo Sparkling Water, Wells Enterprises (Bomb Pop, Blue Bunny, Blue Ribbon), SoFi, T-Mobile, Tin Can Kids

Education

• SUNY New Paltz

  Bachelor of Science (B.S.), Business Administration Marketing

  2009 — 2013

• Singapore Institute of Management

  Advertising & International Business

  2012 — 2012

Skills

• Strategic Planning
• Facebook Marketing
• Social Media Marketing
• Microsoft Excel
• Digital Media
• Microsoft Office
• Public Relations
• Adobe Creative Suite
• Photoshop
• Social Media
• Facebook
• Illustrator
• Social Analytics
• Social Networking
• Reputation Management
• Creative Strategy
• Marketing Strategy
• Community Management
• Advertising
• Marketing Research
• Content Management
• Marketing
• Graphic Design
• E-Commerce
• Microsoft Word