Victoria Kelly

Content & Brand Manager @Prompt.Io

Seattle, WA, US

Responsible for developing and executing content strategies to drive engagement and brand awareness for political organizations\' leading two-way texting platform- Designed a ground-up brand and website for a subsidiary company- Owned the product marketing and design of a key feature product- Created high-quality content in the form of branded collateral, blog posts, case studies, email marketing, and landing pages- Designed a new, cohesive 2025 brand look and provided creative direction for all marketing and brand assets, ensuring a consistent visual identity- Lead all company email marketing initiatives, including the development and management of over 35 campaigns with open rates significantly above industry averages (over 45% for event automations, 40% for nurture campaigns)- Managed website content and architecture, including the redesign that improved navigation- Promoted webinar and in-person events, contributing to 562 webinar registrations and an average RSVP conversion of 90% for 2024- Collaborating with product and sales teams on content and messaging for product launches- Performed key onboarding activities in the transition over to Hubspot from ActiveCampaign, championing the campaign development and team education- Analyzed content performance using Google Analytics and Hubspot to inform future strategies.

University of Pittsburgh-Johnstown

Bachelor of Arts - BA, Major in Professional Writing, Minor in Communication, Minor in Art History