Victoria Pawsey
Global Brand & Media Partnerships Director - a & o @Boston Consulting Group (BCG)
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WORK HISTORY
Global Brand & Media Partnerships Director - a & o @Boston Consulting Group (BCG)
EDUCATION
Rugby School
3 A grades at A Level in English Literature, Politics and Theatre Studies
CIM | The Chartered Institute of Marketing
Diploma in Strategic Marketing - Level 6, Marketing
Newcastle University
B.A. (Hons.), English Literature
SKILLS
ABOUT VICTORIA PAWSEY
As Global Brand & Media Partnerships Director at Boston Consulting Group, I lead the firm’s global media and brand partnership strategy across priority growth areas.My role sits at the intersection of brand, commercial impact and narrative — shaping how BCG shows up across paid, earned and strategic platforms. I define and deliver integrated brand activations across digital, print, publisher and event partnerships, ensuring alignment with firm strategy, reputation priorities and marketing objectives.I oversee the full partnership lifecycle — from strategic architecture and negotiation through to execution governance and performance optimisation — working across regions and practice areas to ensure transparency, coherence and measurable value from our global media investments.I operate in complex stakeholder environments, translating business ambition into clear external positioning while driving commercial rigour and operational excellence.Core expertise:• Global media & brand partnership strategy• Integrated B2B campaign architecture (paid/earned/owned)• Executive stakeholder alignment• Sponsorship negotiation & commercial structuring• Partnership performance measurement & optimisation• Account-based marketing (ABM) integration• Content strategy & narrative positioning• Cross-regional governance & activation• Team leadership and development
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