Victoria Parrella

About Victoria Parrella

Professional Summary: Sales and management leader with proven success in business development and client relationship management. Results-driven sales professional excelling as a CPA Centric District Manager at ADP, delivering tailored payroll, HR, and business services to small businesses. Adept at spearheading new client acquisitions, managing cross-functional teams, and fostering long-term client partnerships to ensure business growth and retention. A strategic thinker with a diverse background in the payroll, mortgage, solar, and retail industries, consistently achieving and exceeding sales quotas and performance benchmarks. Core Competencies:Consultative Sales & Client SolutionsBusiness Development Territory Management Client Acquisition, Account Management and RetentionCross-Functional Team CollaborationSales Strategy & Goal AchievementCRM & Process OptimizationRelationship BuildingB2B and B2C Sales ExpertiseFinancial & HR Service SolutionsLeadershipCommunication

Experience

1. District Manager - CPA Centric Account Executive

   ADP

   May 2024 — Present · Austin, TX, US

   Achieved 110% Q4 and 103% Q1 of sales quota by consistently exceeding outreach targets through appointments, drop-ins, and cold calls, while efficiently managing a dynamic schedule to meet diverse client needs. Drove business growth through strategic market expansion and targeted client acquisition-Built and nurtured client relationships, offering consultative solutions in payroll, human resources, and business services to small business clients and accounting partners-Conducted in-person and virtual sales meetings, delivering customized presentations to key decision-makers including CEOs, CFOs, CPAs, and HR Managers-Expanded market presence by strategically identifying and capturing new business opportunities within the territory and existing book of business-Developed lasting partnerships with accounting firms and clients, providing ongoing support, education, and post-sale solutions that boosted retention and generated business referrals-Collaborated cross-functionally with internal teams, including implementation, client services, product experts, and management, to ensure high client satisfaction and strong sales performance.

Education

• UGA Discover Abroad

  International Business/Sustainability

  2016 — 2016

• University of Georgia - Terry College of Business

  Bachelor of Business Administration (BBA), Business Administration and Management, General

  2014 — 2018

Skills

• Microsoft Word
• Secretarial Skills
• Microsoft Office
• Sales
• Event Planning
• Customer Service
• Project Management
• Teamwork
• Philanthropy
• Microsoft Powerpoint
• Fundraising
• Social Media
• Powerpoint
• Microsoft Excel
• Organization Skills
• People Skills
• Public Speaking