Victoria Michienzi

Account Coordinator & Graphic Designer @Gradient Media Group

Boston, MA, US

As an Account Coordinator for Paid Social at Gradient Media Group, I specialize in managing and optimizing social media campaigns that drive measurable results. Working with international brands such as Weight Watchers France and Sweden, Hello Noemie, and Eberjey, I ensure every campaign aligns with brand objectives while maximizing engagement, reach, and conversions. My expertise lies in optimizing paid social campaigns on Meta platforms like Facebook and Instagram, conducting performance analysis through Meta Business Suite, and delivering actionable insights that enhance ROI and overall campaign effectiveness.In addition to strategy and analytics, I bring a creative edge by designing tailored assets for paid social campaigns for brands like Drink Key, Gainful, and Elysium, ensuring platform-specific requirements are met to increase ad performance and user engagement. By staying ahead of industry trends and integrating innovative approaches into client strategies, I combine data-driven decision-making with creativity to achieve outstanding results for every campaign I manage.