Tory Merritt
Strategic Marketing Client Partner | Account Management | Strategy | Writer | Market Research Enthusiast
- Role
- VP, Group Account Director at Synchrony
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Tory Merritt
I’m an advertising and communications professional with a knack for helping organizations discover their unique value, communicate the importance of what they do to their key audiences, increase brand awareness and influence, win more business, and ultimately, sell more.Involved in projects from start to finish, I enjoy digging into my clients’ businesses, understanding the competitive landscape and challenges, and creating a custom solution that delivers the most value for their goals, objectives, constraints, and budget.The modern account management role requires an ability to deliver unique value to clients and demonstrate an understanding of the complex world we are living and competing in. I’m known for my ability to do both.
Experience
VP, Group Account Director
Jun 2025 — Present · Chicago, IL, US
VP, GAD overseeing Consumer Engagement, Brand Strategy, Product/GTM, and our Centers of Excellence work at Synchrony’s in-house agency, Goldmind
Education
Michigan State University James Madison College
Bachelor of Arts (B.A.), Political Theory and Constitutional Democracy, Business Cognate
2008 — 2012
Michigan State University
Master of Arts (M.A.), Public Relations
2012 — 2013
Skills
- Microsoft Office
- Language: Second Year College Competency in Spanish
- Journalism
- Speech Writing
- Advertising
- Feature Articles
- Adobe Creative Suite
- News Writing
- Press Releases
- Public Speaking
- Event Management
- Integrated Marketing
- New Media
- Social Networking
- Digital Marketing
- Social Media Marketing
- Marketing Communications
- Public Relations
- Media Relations
- Marketing
- Copy Editing
- Social Media
- Newspaper
- Marketing Strategy
- Ap Style
- Certifications: Lifeguarding for the Professional Rescuer, Cpr/Aed
- Event Planning
- Computer: Ms Word, Powerpoint, Excel, Publisher, Outlook
- Blogging
- Editing
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