Victoria Mendiola

Experience

1. Director of Communications

   We Are Blood

   May 2023 — Present · Austin, TX, US

   Responsible for leading all aspects of We Are Blood’s multi-channel communications and marketing, creative content development, earned media coverage, branded materials, and blood donor communications in support of We Are Blood\'s mission to provide and protect the community blood supply for over 50 hospitals and clinics in Central Texas.• Conceive and execute We Are Blood’s communications calendar with campaigns to inspire and motivate blood donations.• Oversee creative development for We Are Blood, including copy writing, graphics design, photography, print material, video production and distribution of collateral.• Plan, develop, and manage the design and production of We Are Blood’s communication deliverables, including bi-monthly newsletters, social media posts, website content, blog posts, educational signage and materials, emails, text messages, physical mailers, and promotional items.• Propose, vet, monitor, and assess We Are Blood’s paid advertising efforts, including television, radio, social media, physical signage, and sponsorships.• Direct We Are Blood’s digital advertising activities, including SEO, SEM, digital display, pre-roll video, OTT, and social media.• In coordination with the VP, plan and develop PR efforts to gain earned media attention for community outreach campaigns and community blood supply needs.• Collaborate with all We Are Blood departments and hospital clients to understand, elevate and share Central Texas blood donor and recipient stories with the community.• Support all other We Are Blood departments by developing and maintaining constructive and cooperative interdepartmental relationships to develop and achieve departmental and organizational goals to ensure blood inventory needs are met.• Promote, meet and exceed customer service standards and AMO CommYOUnity! employee standards: Rewards & Recognition, Communication, Individuality, Integrity, Respect, and Pursuit of Excellence.

Education

• University of Mary

  Bachelor of Applied Science (BASc), Communication and Media Studies

• Texas Tech University

  Master of Arts, Strategic Communications and Innovation