Vicki Marziale

About Vicki Marziale

Versatile and strategic digital marketer with 10+ years of experience in both agency and in-house environments, specializing in social media strategy, audience insights, and content development. I’ve led end-to-end social media initiatives for clients across industries including financial services, SaaS, consumer goods, healthcare, and hospitality—translating business objectives into impactful digital storytelling and measurable results.I bring a deep understanding of the social media landscape and how to adapt to evolving platform trends. My core strengths include building social strategy playbooks, managing content calendars, overseeing influencer campaigns, and leading performance reporting across channels. I\'m also experienced in audience research and persona development using tools like StatSocial, and I leverage Brandwatch for social listening and insight generation.Known for blending creativity with analytics, I partner closely with design, paid media, SEO, and CX teams to ensure integrated, brand-consistent messaging. I\'m also hands-on with tools like Sprout Social, Hootsuite, Rallio, and Asana—streamlining operations and boosting team efficiency.Driven, collaborative, and highly adaptable, I thrive in fast-paced environments and enjoy mentoring teams while delivering high-quality work that moves the needle.Core specialties:Social media strategy, influencer marketing, audience analysis, content development, performance reporting, team leadership, cross-functional collaborationTools & platforms:Brandwatch, StatSocial, Sprout Social, Hootsuite, Rallio, Asana, Adobe Creative Suite, Canva, Microsoft Office Suite

Experience

1. Organic Social Strategist

   829 Studios

   Jan 2026 — Present · Boston, MA, US

Education

• Georgian Court University

  Bachelor of Arts (BA), Fine/Studio Arts, General

  2007 — 2011

Skills

• Management
• Adobe Creative Suite
• Social Media Optimization (Smo)
• Digital Marketing
• SEO Copywriting
• Blogging
• Digital Photography
• Marketing Strategy
• Social Marketing
• Web Analytics
• Leadership
• Social Networking
• Image Editing
• Blog Marketing
• Photography
• Graphics
• Google Analytics
• Photoshop
• Microsoft Word
• Twitter
• Graphic Design
• Facebook
• Web Content Writing
• Social Media Advertising
• Online Marketing
• Indesign
• Search Engine Optimization (SEO)
• Email Marketing
• Digital Media
• Social Media Marketing
• Microsoft Office
• Online Advertising
• Social Media
• Advertising
• Creative Direction
• Digital Strategy
• Image Manipulation
• Marketing