Victoria Maquinalez
Senior Lifecycle Marketing Manager @Adobe
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WORK HISTORY
Senior Lifecycle Marketing Manager @Adobe
Lehi, UT, US
I build full‑funnel B2B lifecycle strategies that increase revenue, improve email performance, and drive acquisition, engagement, and retention across B2B audiences for Creative Cloud and Acrobat.2025-Delivered a +30% Q/Q CTR lift by overhauling flagship Creative Cloud Enterprise onboarding program with Adobe GenStudio, reducing creative development and time to market from 1 month to 6 days. This win was recognized by Adobe’s CMO and is a success story used in Adobe sales enablement and customer-facing materials-Mid-year my role shifted to focus on driving SMB acquisition and coverage. I secured major wins, including a +56% CTR and +20% SARR Q/Q for weekly SMB batch campaigns, and standing up Teams-specific Cart Abandon emails resulting in +$1.4M incremental SARR in less than two quarters.2024-Refreshed Creative Cloud Enterprise onboarding to highlight newest offering and align to new 0-30 day onboarding strategy-Led GenAI email release communications for Enterprise customers promoting Firefly, Express, and MAX. MAX release exceeded Y/Y performance across the board with 2x audience reach,+28% CTR, 5x page visits-Strengthened data, targeting, and governance of B2B Active Use program by aligning to SKU/contract nuances to ensure accuracy.2023-Partnered with B2B LCM leadership to define and operationalize an Active Use strategy, set benchmarks, and scale programs that sustained engagement across the portfolio-Built a scalable reporting schema and framework for all supported products. Stood up net-new and historical reporting and created documentation that enabled partners to self-serve analytics-Established a structured campaign intake process that clarified requirements, enforced deadlines, and improved prioritization, creating a repeatable operating model that scales with shifting FY24 initiatives.
EDUCATION
Ventura College
Business Administration and Management, General
San Francisco State University
Business Administration and Management, General
California State University, Northridge
Bachelor of Science - BS, Marketing
ABOUT VICTORIA MAQUINALEZ
I’m a lifecycle marketing leader who blends strategy, customer obsession, and deep email expertise to turn insight into revenue. I build data-backed strategies, align stakeholders, and scale what works.
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