Victoria Spitz

About Victoria Spitz

Passionate about expanding access to knowledge and education. Experienced…

Experience

1. Senior Digital Marketing Manager

   ITHAKA

   Oct 2022 — Present · Hillsboro, OR, US

   Responsible for managing all digital marketing activities for nonprofit ITHAKA and its portfolio of brands and services, including JSTOR, Artstor, Portico, and Constellate.– Formulate and execute comprehensive digital marketing strategies to bolster brand presence and engage a global audience, in line with our mission to expand access to education.– Lead content strategy development and conversion rate optimization for ITHAKA’s suite of web properties, ensuring alignment with our brand goals and audience needs.– Design and implement integrated digital advertising programs, including paid search and paid social, to promote campaigns and events, contributing to our overarching marketing and organizational objectives.– Direct our SEO/SEM strategy in collaboration with internal teams and external agency partners, enhancing organic discovery and web presence.– Build and manage social media strategies to establish robust communities and increase engagement within our targeted library and faculty audiences.– Utilize analytics and data practices to guide digital marketing decisions and demonstrate engagement with our key buyer and user segments.– Oversee metrics reporting, delivering insights on campaign performance, and driving tests and optimizations to meet and exceed objectives.– Serve as the digital marketing subject matter expert, providing valuable coaching and consultations to team members, elevating our collective digital marketing impact.– Develop, document, and operationalize standard operating procedures for all digital marketing tactics.– Manage a suite of enabling technologies, including WordPress, Sprout Social, and Semrush, to optimize SEO and social media performance, while also identifying opportunities for growth.– Manage a team of content and community engagement managers.

Education

• Lincoln School

  High School Diploma

  2003 — 2007

• Brown University

  Master of Arts (M.A.)

  2012 — 2014

• Yale University

  Bachelor of Arts (B.A.)

  2007 — 2011