Victoria Spillman Johnson

About Victoria Spillman Johnson

Analytical B2B marketing strategist with proven record of planning, developing, and executing digital marketing and ABM campaigns across the funnel driving customer retention, revenue increases, profit enhancements, and productivity gains. Career Highlights- Professionalized customer marketing through the creation of 6 unified processes within the first 30 days of hire including: Customer Case Study Process, Customer Sourcing Process, Customer Journey Content Map, Content Glossary, Co-Marketing Process, and Product Release Communication Process- Created and executed first, customer focused global campaign to retain and deepen customer retention. Tactics included email, direct mail, and online trainings that beat attendance targets by 53%- Worked closely with sales to define, develop and execute SiriusDecisions Account Based Marketing (ABM) efforts resulting in multiple new opportunities. Proficient in marketing automation systems (Pardot, Hubspot, Marketo, Act-On, Adobe Campaign, MailChimp), CRM (Salesforce.com), the Windows Office suite (Word, PowerPoint, Excel, Outlook), Google Analytics, 6Sense, LeadLander, LinkedIn, LeadSpace, Reachforce, Terminus, Sprinklr, and Hootsuite.

Experience

1. Customer Marketing Consultant

   Avetta

   Jul 2025 — Present

Education

• California State University-Sacramento

  B.S., Marketing

• University of San Diego

  Strategic Online Marketing Certificate, Digital Communication & Media/Multimedia