Victoria Leader

Market Manager, International @Destination Vancouver

Vancouver, BC, CA

In this role, I lead strategic efforts to grow Vancouver’s presence in key international markets, including Australia, the UK, Germany and Asia. I manage relationships with travel trade partners including tour operators, travel advisors, and industry stakeholders, while developing and executing campaigns, trade missions, and in-market activations. Working closely with internal teams and global partners, I ensure our market strategies are aligned with organizational goals to increase visitation, drive higher-value travel, and strengthen Vancouver’s global brand.

Vancouver Institute of Media Arts (VanArts)

3D Character Animation

University of Southampton

Bachelor of Science (BSc)

Arquetopia Foundation

Independent Artist Residency, Peru