Victoria Sparagna
West Coast Sales Director @Magnum Coffee Roastery
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WORK HISTORY
West Coast Sales Director @Magnum Coffee Roastery
San Diego, CA, US
Sell Private Label Coffee, Magnum Coffee and Pure Origin Coffee to grocery stores, retailers, and distributors in the West Coast-Research and stay updated on current market trends in the coffee industry-Maintain competitive pricing based on the changing value of our commodity-Coordinate trade shows and pop-up events to increase product sales -Perform cost-benefit and needs analysis of existing/potential customers to meet their needs-Establish, develop and maintain positive business and customer relationships-Reach out to customer leads through cold calling and in-person pitching-Maintain company image through social media-Build relationships with customers to support brand loyalty-Create seasonal promotions for company stores-Create reports on customer needs, problems, interests, competitive activities, and potential for new products and services
EDUCATION
DePaul University
Bachelor’s Degree, Public Relations, Advertising, and Applied Communication
SKILLS
ABOUT VICTORIA SPARAGNA
As a West Coast Sales Director at Magnum Coffee Roastery, I have a passion for selling private label coffee programs to grocery stores, retailers, and distributors in the region. With my market research and product knowledge, I have maintained competitive pricing and increased product sales by coordinating trade shows, personalizing marketing strategies, and uncover value propositions through analytics. I have also created my own line of ethically sourced coffee that gives back to the people in origin, called Pure Origin Coffee.I have a Bachelor\'s degree in Public Relations, Advertising, and Applied Communication from DePaul University, where I developed important skills in communication, social media marketing, and brand positioning. I leverage these skills to reach out to customer leads, build positive business and customer relationships, and enhance the company image through social media. I am also a detail-oriented and creative leader, who empowers my team to achieve our sales goals and support our brand loyalty.
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