Victoria Everett
Crm Specialist @Caesars Entertainment
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WORK HISTORY
Crm Specialist @Caesars Entertainment
Las Vegas, NV, US
As a CRM Specialist, I manage customer lifecycle marketing strategies to drive engagement, retention, and revenue growth. My role focuses on optimizing email and mobile marketing campaigns, enhancing customer segmentation, and improving lead conversion and loyalty programs.Key Responsibilities:Execute and optimize email & mobile marketing campaigns to improve engagement and reduce churn.Develop personalized customer journeys using segmentation and behavioral data.Analyze performance metrics to refine retention strategies and improve ROI.Maintain database integrity, deliverability, and compliance with best practices.Research and integrate new CRM technologies to enhance automation and personalization.This role allows me to apply data-driven insights and strategic execution to maximize customer lifetime value.
EDUCATION
Western Governors University
Bachelor of Business Administration - BBA
ABOUT VICTORIA EVERETT
Senior CRM and Revenue Operations professional with 10+ years of experience building…
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