Victoria Hartley

About Victoria Hartley

A highly skilled and dynamic marketing leader with over a decade of success overseeing…

Experience

1. Demand Generation Marketing Manager

   Xylem

   Aug 2024 — Present · Morrisville, NC, US

   Directs the planning, development, and execution of integrated, data-driven marketing communications strategies and programs that support the growth objectives, build awareness, and generate demand for Xylem’s products and services.• Leads efforts to capture key data to track and measure performance of marketing activities for optimization and improvement • Drives, plans, creates, and launches highly targeted integrated marketing campaigns by overseeing campaign vision, objectives, design, and implementation• Responsible for communications strategy for commercializing new product introductions and launches, the treatment of product brands within these segments, product/program naming, advertising, and promotion to attract segment targets• Understands the vertical market value chain total requirements and, in collaboration with vertical marketing and business development managers, • Creates compelling value propositions aligned with corporate market/brand positioning• Manages a pipeline of qualified leads and line of sight to revenue that can be attributed to marketing efforts • Creates a portfolio of customer personas that represent their needs, painpoints, decision considerations, and touchpoint preferences • Manages a cohesive and consistent “strategic narrative” for the segment, including messaging, positioning, and content development initiatives• Ensures consistency and continuity in the presentation of the Xylem brand and the company’s product brands • Develops a robust lead generation funnel that supports the segment\'s customer acquisition, retention, and win-back growth goals and drives revenue attribution• Utilizes data-driven marketing best practices such as customer segmentation, A/B testing, and analytics to inform spend decisions and drive the favorable return on investment (ROI)• Works closely with sales teams to develop and optimize lead scoring algorithms and lead conversion tactics through integrated digital channels

Education

• St. Thomas Aquinas College

  BA, Graphic Design, Fine Arts

  2002 — 2006

• University of North Carolina Wilmington

  Master of Business Administration - MBA, Data Analytics