Victoria Ferguson

Campaign and Content Manager @Co-op

Manchester, GB

Working across the business to communicate Co-op’s community plan, making sure all communications are aligned and effective. Responsibilities currently include: Developing a narrative and overarching messaging of Co-op’s community plan.Delivering joined up communication strategy and campaigns for national community programmes and partnerships (such as ‘Winners Share It All’ Prize Draw, Peer Action Collective and Cruse) in line with wider Co-op messaging.Launch national charity partnerships with Barnardo’s, as well as Mind, SAMH and Inspire.Working collaboratively with Co-op\'s Marketing, PR, Operational and Internal Communications teams to ensure messaging is embedded into Co-op campaigns providing maximum exposure and employee engagement.Leading marketing material, assets and merchandise to support community programmes in line with Co-op brand and tone of voice, including brand negotiations with charity partners.