Victoria Wood Cmktr
Head of Marketing (Uk & Europe) @Visiting Angels Franchise
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WORK HISTORY
Head of Marketing (Uk & Europe) @Visiting Angels Franchise
We are a leading provider of in-home care. I lead the UK and European marketing strategy, overseeing brand, digital, and campaign activity across our network of 70+ franchisees. As a senior leader and UK/Europe board member, I help shape the organisation’s vision, growth, and message – always grounded in our mission to deliver compassionate care and improve conditions for carers across the UK.Key Responsibilities and Achievements: • Lead strategic marketing across the UK and Europe, aligning all activity with organisational goals and care-first values • Manage and develop an in-house team and oversee a network of expert agencies (SEO, PPC, PR, and creative) • Spearhead a full redevelopment of our UK/Europe website, focused on user experience and supporting franchisee marketing • Redeveloped our national brand to appeal to the next generation of care seekers – vibrant, inclusive, and values-driven • Embedded a network-wide, campaign-led marketing culture that empowers franchisees with tools, coaching, and ideas • Lead marketing performance reviews with franchisees and provide consultancy to support their local sales growth • Oversee national PR activity, working to elevate our brand voice across trade and mainstream media • Write and submit award entries with a current 76% success rate across care, marketing, and franchise sectors • Support national events including Homecare’s Got Talent, our Annual Conference, and Regional Marketing Meetings • Launched a new national CRM partnership to support local marketing, with a more technical solution in development • Manage the National Promotional Fund, ensuring strategic spend • Collaborate with colleagues in the USA to ensure our UK and European vision aligns with global brand direction • Lead on all national brand photography, content development, and campaign creative • Represent marketing at board level, contributing to executive leadership and long-term planning
EDUCATION
Click Z Academy
Online Marketing Diploma, Online Marketing
Stonewall
LGBT Ally
CIM | The Chartered Institute of Marketing
Brand and Strategy
CIM | The Chartered Institute of Marketing
Copywriting
The Dronfield Henry Fanshawe School
High School
CIM | The Chartered Institute of Marketing
Chartership
ABOUT VICTORIA WOOD CMKTR
Marketing Manager at Realise, part of the Health and Social Care Senior Leadership…
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