Victoria Dravneek
Award-Winning Executive Business Strategy & Execution Leader with Advanced Business Acumen, Focused on Talent Development, Product Development/Management, & Innovation to Enhance Client Satisfaction
- Role
- Head of Loyalty Strategy & Platforms at PNC
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Victoria Dravneek
As a leader with 20+ years focused in business strategy & execution, I have been integral to new product development and management, utilizing unprecedented innovation and superior communication skills to create high-performing teams that drive exceptional business results and improve client satisfaction. It is my passion to utilize my leadership & innovative solutions expertise to drive organizational growth, focusing on a value-driven approach while coaching teams through executing best practices. I am skilled in communicating effectively across all levels of business, creating & implementing programs, as well as achieving 60 registered patents across my advanced career.Some key achievements include: Developed a unified strategy for and delivered a $60M Universal Offers Platform that more than doubled Bank of America’s ability to deliver offers to clients and that also served as the backbone for a new card-based rewards program, Partner Rewards, creatively securing all funding for the project during the COVID-19 Pandemic, resulting in a 5-year NIBT of $200M while driving an enriched customer experience Former Head of BankAmeriDeals loyalty program that provided card linked offers to over 40MM digital clients, successfully leading program to 23% growth in 2021 and generating 4 of the highest engagement months in program history Led strategy development and execution for Newsweek’s Top Loyalty Program, Preferred Rewards, from program inception, which has generated over $28B in incremental revenue through deposits and investment deepening and increased card activity Digital Payments execution program leader with new product development experience, including Mobile Check Deposit, Zelle, Online Wires, Bill Pay and TransfersContact me through this profile if you wish to connect.
Experience
Head of Loyalty Strategy & Platforms
Aug 2023 — Present · Charlotte, NC, US
Education
The King's College
BS, BA, Economics, English Literature
1990 — 1995
Warnborough College
N/A, International Business
1992 — 1993
Skills
- Six Sigma
- Technical Writing
- Report Writing
- Cross-Functional Team Leadership
- Marketing Strategy
- Strategy Development
- Program Facilitation
- Problem Solving
- People Management
- Project Execution
- Strategy
- E-Commerce
- Project Finance
- Strategy Facilitation
- Business Case
- Strategic Thinking
- Process Development
- Strategic Planning
- Project Planning
- Leadership Development
- Project Coordination
- Business Process Improvement
- Project Portfolio Management
- Ms Project
- Project Facilitation
- Product Management
- Product Development
- Analysis
- Vendor Management
- Team Leadership
- Pmp
- Leadership
- Project Management
- Pmi
- Project Implementation
- Contract Negotiation
- Process Mapping
- Innovative Problem Solver
- Team Building
- Management
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