Victoria Dadson
Web Analyst @Gambling.Com
Signup · Get unlimited contacts
WORK HISTORY
Web Analyst @Gambling.Com
Working closely with creative, web, growth, and product teams, I help optimize the customer experience and recommend technical improvements for Gambling.com.I build reports in Tableau and Looker Studio, and provide regular insights into how the Gambling.com site performs. I\'m working to automate as much of these regular reports as possible, utilising AI tools, Javascript and Python to save time and free up more time for the really fun stuff (I\'m always looking for new ways to help with this!). I work alongside our data teams to champion & support the integration of new web data sources, bringing more data into Snowflake and getting more out of BigQuery to deliver the insights that help us drive performance.I manage the CRO testing roadmap, finding ways to increase conversion performance across a variety of landing pages and analysing the results of our experiments. I also enjoy conducting exploratory analyses, digging around our website and key landing pages for new insights, exposing new opportunities to increase performance and explain what our users are really getting upto on site.
EDUCATION
Liverpool John Moores University
BA (Hons), Marketing
SKILLS
ABOUT VICTORIA DADSON
Senior Web & Digital Analytics Lead with 8+ years’ experience using data to optimise digital journeys, improve conversion, and inform product and marketing decisions. A naturally curious analyst with a strong marketing background, I love nothing more than poking around a website, pulling at threads of data and finding ways to improve the user experience. Whether analysing the results of an A/B test, examining user journeys or finding opportunities to develop page functionality, I love being knee-deep in the data.I\'m at my happiest when I can share the results of my digging with colleagues and get them excited about what I\'ve found - whether that\'s through enhancing our reporting dashboards or coming up with a strategy to bring more usable insights to the people who\'ll benefit from them most. I\'m experienced in partnering closely with product, marketing, engineering, and commercial teams to deliver insight that influences prioritisation and strategy.I have a strong background in experimentation, behavioural analytics, and stakeholder engagement, building on years of copywriting and marketing experience to deliver clear, straightforward insights to teams across the business.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.