Victoria Cava
Creative Strategist | Brand Marketing Specialist | Marketing Strategist | Senior Strategic Planning Analyst | Bilingual English-Portuguese
- Role
- Coordinator of Planning & Strategy at Dm9
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Victoria Cava
I’m a brand and campaign strategist working at the intersection of cultural insight…
Experience
Coordinator of Planning & Strategy
Sep 2022 — Present · São Paulo, BR
Promoted after 3 months to lead planning for MRV & Co, one of the agency’s top-performing accounts, after supporting strategic work for Pfizer, DASA, and JHSF. Role expanded into brand strategy, consumer insights, and creative development.• Developed 70+ strategic plans for MRV & Co, Pfizer, Vigor, and DASA — translating business challenges into brand and campaign strategies across ATL, digital, and influencer channels• Collaborated with creative teams on 7 special projects that earned 4 Gold, 4 Silver, and 8 Bronze Cannes Lions in 2024• Supported MRV & Co’s strongest growth cycle (2023–2024), with planning tied to R$11.3B in sales, 66.5% YoY growth, and R$371M in Q4 revenue• Led 10+ influencer marketing campaigns and delivered 30+ research-based reports (audience, cultural trends, benchmarking) to guide creative direction• Wrote and structured 30+ creative briefs and decks, turning insights into actionable narratives for cross-functional teams
Education
Westcliff University
Master of Business Administration - MBA, Marketing
2026
MIAMI AD SCHOOL BRASIL
Specialization Diploma, Strategic Planning Bootcamp
2022
ESPM
Bachelor's degree, Advertising and Marketing
2020
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