Victoria Camera Quintero

About Victoria Camera Quintero

THE SOUNDBYTES:SVP-level strategist and creative leader with 25+ years shaping how fans connect with artists, brands, and culture. I bridge creativity and commerce — developing global merchandise, licensing, and experiential programs that transform artists into lifestyle brands while honoring their authenticity.Over the past decade, I’ve led teams at Warner Music Group (WMX), Atlantic Records, and ReverbNation, building fan-first ecosystems that span D2C, retail, live, and digital and merchandise. I’ve partnered with world-class artists (from Talking Heads to Benson Boone) and collaborated with brands like Netflix, Dickies, and Polaroid to turn cultural moments into high-performing campaigns.My approach blends business rigor with creative intuition: using data to shape strategy, storytelling to drive emotional connection, and design thinking to scale meaningful fan experiences. Whether it’s launching connected merch powered by NFC, creating VIP experiences that bridge the digital and physical, or aligning artists with purpose-led brands — I’m driven by a single question: how do we turn passion into measurable impact?I thrive at the intersection of music, commerce, and innovation — leading teams, building partnerships, and designing programs that not only generate revenue but deepen the bond between artists and their audiences.

Experience

1. Council Member

   GLG

   May 2020 — Present

   Advisor and consultant on various projects across the music, media and technology landscape.