Victoria Andújar
Sponsorship Administrator @Port of San Diego
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WORK HISTORY
Sponsorship Administrator @Port of San Diego
San Diego, CA, US
Lead the Port’s Tidelands Activation Program (TAP), overseeing San Diego Bay’s premier sponsorship portfolio and a dynamic slate of public-facing events. Responsible for strategic partnerships, major civic celebrations, and equitable access initiatives that activate Port parks and public spaces. Coordinate across internal departments and external agencies to ensure events are well-managed, compliant, inclusive, and aligned with the Port’s mission.
EDUCATION
University of San Francisco
Bachelor of Science (B.S.)
SKILLS
ABOUT VICTORIA ANDÚJAR
I’m a public-sector leader and cultural strategist with 20+ years of experience at the intersection of events, venue management, and community impact.At the Port of San Diego, I oversee the Tidelands Activation Program- managing major civic events and sponsorships that bring our waterfront to life. My work spans event logistics, policy alignment, stakeholder engagement, and public stewardship, ensuring that high-profile events are not only well-run but also mission-aligned and publicly beneficial.Prior to the Port, I led venue strategy and event programs at Lincoln Center and The Rady Shell at Jacobs Park, developing earned revenue models that sustained cultural institutions and expanded community access. That hands-on perspective, across both programming and funding, continues to shape my approach.I occasionally consult through Gran VIA Strategies, supporting cultural organizations in building sustainable venue rentals programs when capacity allows.CORE COMPETENCIES: Large-scale Event Management & Public Space Activation Venue Rentals & Revenue Strategy Community Partnerships & Sponsorship Development Cross-Functional Leadership & Stakeholder Engagement Operational Optimization & Systems Design Budget Oversight & Contract Negotiation Public Programming & Placemaking
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