Vykky Howard

About Vykky Howard

I am an awarded and seasoned senior communications and marketing leader with a proven track record in driving business success through strategic content strategy, brand amplification, influencer marketing, and impactful digital campaigns. With a wealth of experience, I have successfully built and led high-performing social and content organizations, showcasing my ability to not only meet but exceed organizational goals.My professional journey has equipped me with a unique and diverse background in both B2C and B2B marketing, allowing me to bring a comprehensive perspective to the table. I am passionate about leveraging the power of social media to enhance brand visibility, engage audiences, and drive tangible results. My approach is imaginative, empathetic, and forward-thinking, as I continuously strive to stay ahead of industry trends and emerging technologies.As a leader, I am known for my ability to foster creativity within teams, encouraging innovative thinking to develop effective and cutting-edge marketing solutions. My management style is marked by a perfect balance of assertiveness and empathy, creating a collaborative environment where individuals can thrive and contribute their best.Specializing in various facets of marketing, my skill set encompasses branding, social media management, digital marketing, sales, client services, sponsorship, strategic marketing, copywriting/editing, and event management. This broad range of expertise allows me to offer holistic and integrated solutions that align with business objectives.I pride myself on being results-driven and consistently delivering measurable outcomes that positively impact the bottom line. My commitment to excellence, coupled with a keen understanding of market dynamics, enables me to navigate the ever-evolving landscape of social media and digital marketing successfully.

Experience

1. Director, Channel and Content Strategy

   Starbucks

   Jan 2024 — Present · Seattle, WA, US

Education

• Delaware State University

  Master of Arts - MA, Sport Administration

  2010 — 2012

• Fayetteville State University

  Bachelor of Arts, English Language and Literature

  2004 — 2009

Skills

• Marketing Research
• Blogging
• Research
• Makeup Artistry
• Copywriting
• Press Releases
• Digital Media
• Budget Management
• Public Relations
• Social Media Marketing
• Powerpoint
• Speech Writing
• SEO
• Sales Management
• Advertising
• Strategic Planning
• Event Management
• Social Media
• Sports Marketing
• Marketing Strategy
• Digital Marketing
• Strategy
• Online Marketing
• Sponsorship
• Customer Relations
• Marketing
• Copy Editing
• Sports Management
• Html
• Social Networking
• Sports
• Budgets
• Creative Writing
• Sem
• Invoicing
• Event Planning
• Leadership
• Management
• Google Analytics
• Customer Service