Victoria e Yeary
Experienced Digital Copywriter and Content Manager
- Role
- Digital Content Writer at Globe Life
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Victoria e Yeary
Seasoned copywriting and digital content creation professional with 9+ years of experience. Solid skills, knowledge, and experience in copywriting, storytelling, optimizing copy for search engine optimization (SEO) and conversion rate optimization (CRO), brand management, creative writing, and communications in various settings. Currently seeking a new career opportunity with a marketing or PR firm as a senior copywriter remote or in Denver.
Experience
Digital Content Writer
Jul 2022 — Present · McKinney, TX, US
Rated top #10 insurance company serving the US • Interview and write monthly columns for company leaders leveraging domain knowledge, creativity, and strong writing and editing skills to collaboratively publish more than four articles monthly• Research and write monthly blogs for five subsidiaries’ websites leveraging product knowledge, legal and compliance usage, strong writing and editing skills, and strong project management and CRM skills for five blogs published monthly.• Optimize and write marketing copy for search engine optimization (SEO) and conversion rate optimization (CRO), collaborate with the SEO team resulting in an additional 56 new blogs in 2023 and an uptick in conversion rate after the year prior of zero blog production. • Responsible for compiling and updating the company’s style guide marketing resource using AP style and five company subsidiaries\' annual sales information for company-wide distribution • Responsible for video scripts, sales campaigns, and recruitment brochures, using strong storytelling abilities and the capability to simplify complex concepts into clear and persuasive messaging for different age demographics
Education
Hardin-Simmons University
Bachelor of Behaviorial Science, Communications
1980 — 1982
The University of Texas at Dallas
MA, Humanities-Writing and Literature
2004 — 2007
UCLA Anderson School of Management
Information Technology Project Management
UCLA Anderson School of Management
Certificate, Project Management
2012 — 2019
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