Victoria Walker

About Victoria Walker

I’m a marketing executive with over 17 years of experience driving revenue growth across highly regulated and rapidly evolving industries—including cannabis and healthcare. My expertise lies at the intersection of insight-driven strategy, operational excellence, and customer experience.Throughout my career, I’ve led national and regional marketing organizations, scaled revenue-generating campaigns, and built high-performing teams from the ground up. I played pivotal roles in shaping commercialization strategy, launching omni-channel campaigns, and brought structure to growth-stage chaos.I thrive in high-growth, complex environments — whether scaling a $5M business to $500M+, or helping brands through digital-first, customer-centric strategies. My leadership style is collaborative and hands-on, blending strategic vision with operational execution to deliver KPIs that matter.Areas of Expertise- Strategic Marketing & Commercialization- D2C & B2B Marketing- Loyalty & CRM Strategy- Retail & Demand Planning- Cross-Functional Leadership- Brand Development & Campaign Execution- Product Lifecycle Management- P&L and Budget Management- M&A Integration

Experience

1. Head of Partnerships

   Leafwell

   Feb 2026 — Present · New York, NY, US

Education

• University of Pittsburgh

  Bachelors, Marketing, Accounting

  2003 — 2007

Skills

• Marketing
• Mobile Marketing
• Online Marketing
• Customer Retention
• Email Marketing
• SEO
• Management
• Strategy
• Social Media Marketing
• Online Advertising
• Ppc
• Digital Marketing
• B2b
• Leadership
• New Business Development
• Sem
• Advertising
• Lead Generation