Victoria Vidal

Marketing Technology Strategist @AMPP: Association for Materials Protection and Performance

Houston, TX, US

Integrated marketing automation, content management, and analytics systems to enhance marketing tech infrastructure. • Partnered with stakeholders to refine email marketing strategies, ensuring both regulatory compliance and enhanced performance. • Pioneered strategic partnerships, spearheaded cross-functional teams, and oversaw digital tool budgets. • Synthesized emerging digital trends to meet business objectives, converting needs into actionable technical requirements. • Directed the overarching strategy of social media channels and championed AI integration. • Implemented AI systems, enhancing operational efficiency. • Orchestrated projects diversifying marketing tactics and rejuvenating online visibility. • Revamped web content, email designs, and deployment strategies using HubSpot. • Outlined the technological framework underpinning digital strategies. • Optimized marketing strategies by continuously monitoring performance metrics. • Elevated email performance, notably increasing click-through by 4%, delivery rate by 1%, and reducing email volume by 41.46%. • Contributed to the establishment of ISO-compliant digital marketing processes. • Unearthed cross-promotional avenues for conferences, boosting revenue potentials. • Stayed attuned to industry trends, ensuring optimal product promotion strategies. • Fortified brand messaging through competitive, market, and economic analyses. • Assessed brand metrics, delivering monthly performance reviews to leadership. • Utilized group study insights to refine and enhance email marketing outcomes. • Collaborated with product marketers, formulating campaigns and leveraging data for future enhancements.

University of Houston-Downtown

Bachelor of Arts - BA, English Language and Literature, General