Victoria Varhalmi

About Victoria Varhalmi

Strategic Leader | Media, Omnichannel Strategy, Analytics, Category Management, Shopper Marketing Greetings! I\'m a seasoned strategic leader with an extensive background in Media, Omnichannel Strategy, Strategic Analytics, Category Management, and Shopper Marketing. With experience in guiding cross-functional teams and driving results, I am dedicated to elevating organizational performance and achieving new levels of excellence. Current Role: As a Senior Manager, I\'ve harnessed my expertise to lead multifaceted initiatives that deliver measurable impact. My strategic insights have fueled successful media campaigns, optimized omnichannel strategies, and leveraged data-driven analytics to drive informed decision-making. Key Strengths: Media Mastery: My proficiency in media planning, buying, and optimization has led to an impactful brand presence across diverse channels, resulting in enhanced market reach and customer engagement. Omnichannel Excellence: I excel at orchestrating seamless omnichannel experiences that cater to today\'s connected consumers, driving engagement and revenue growth. Strategic Analytics: Leveraging data-driven insights, I\'ve directed teams in deciphering market trends, consumer behavior, and performance metrics to inform strategic direction. Category Leadership: My experience in category management ensures that products resonate with target audiences, aligning with market demands and outpacing competitors. Shopper-Centric Approach: My shopper marketing acumen integrates consumer insights into campaigns, fostering loyalty and delivering ROI for both brands and retailers. Aspiring to excel even further, I am committed to advancing into C-suite leadership roles. I envision myself leading transformative strategies that transcend industry boundaries, capitalizing on disruptive technologies, and fostering innovation. My mission is to drive organizations toward sustainable growth, customer-centricity, and market leadership. Whether you\'re a fellow industry expert, a visionary leader, or professional seeking insights, I\'m excited to connect and collaborate. Let\'s exchange ideas, explore opportunities, and shape the future of strategic business leadership together. Thank you for visiting my profile. Let\'s embark on a journey of growth and innovation!

Experience

1. Shopper Insights & Category Management Self Care Team Lead

   Kenvue

   Jul 2023 — Present · Ormond Beach, FL, US

   I ensure collaboration with both internal and external stakeholders to establish common priorities and drive effective implementation across all channels and retailers. I also use insights tools to uncover consumer needs and offer strategic recommendations to retail category teams that align with their specific retailer\'s strategy, ultimately driving overall category growth. I coordinate with cross-functional teams to gather comprehensive input and ensure accurate and actionable recommendations that address market uncertainties.• Lead the self-care omni shopper and category excellence team to maximize value for our omni-partners.• Acquire and attract diverse talent to upskill the organization.• Co-create a Category JBP across strategically aligned categories and deliver strong ROI and business results tied to category analytics, shopper insights and category strategies.• Build a comprehensive understanding of the self-care category, including its attributes, strategies, tactics, & competitive trends.• Design and execute a robust plan for consumers, shoppers, and category insights learning, identifying key knowledge gaps and the insights necessary to fuel growth.• Prepare, maintain, and monitor respective budget(s) ensuring a strong return for investment.

Education

• Centenary University

  BS, Marketing

  1996 — 2000

• Centenary University

  MBA, Marketing

  2000 — 2002

Skills

• Shopper Insights
• Cross Promotions
• Strategic Planning
• Vendor Managed Inventory
• Sales Operations
• Brand Development
• Grocery
• Retail Category Management
• Customer Insight
• Customer Marketing
• Trade Marketing
• Consumer Products
• Fmcg
• Forecasting
• Inventory Management
• Categorization
• Integrated Marketing
• Strategy
• Brand Management
• Cross-Functional Team Leadership
• Nielsen
• Shopper Marketing
• Iri
• Market Research
• Merchandise Planning
• Third Party Vendor Management