Victoria Smithem M.
Sales Enablement Executive @Cox Automotive Europe
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WORK HISTORY
Sales Enablement Executive @Cox Automotive Europe
As a Sales Enablement Executive at Cox Automotive, I design and deliver strategic enablement initiatives aligned to continuous improvement and revenue growth.Working cross-functionally across Sales, Marketing, Product, and Learning & Development, I lead high-impact projects that improve sales performance, productivity, and customer engagement. I focus on streamlining sales processes, improving access to critical information, and embedding ways of working that help sales teams move faster and sell more effectively.I also lead the integration and optimisation of sales tools and methodologies, ensuring teams are supported by scalable, data-driven solutions. Through ongoing performance analysis, I continuously refine enablement strategies to maximise commercial impact.Key achievements:Increased sales team productivity by 86%, driving significant revenue growthDesigned and implemented a comprehensive onboarding and implementation process, improving sales effectiveness by 15% within six months
ABOUT VICTORIA SMITHEM M.
I’m a strategic, results-driven Sales Enablement Executive with over 12 years’ experience improving sales performance through enablement, operational rigour, and scalable processes.My role sits across Sales Enablement and Operations, translating commercial strategy into practical ways of working that improve productivity, conversion, and customer experience. I work closely with Sales, Marketing, Product, Finance, and Senior Leadership to align teams, remove friction, and ensure focus on the right activity at the right time.I have a strong track record of:Improving sales productivity and adoption through enablement and operational improvementsDesigning onboarding, enablement, and governance frameworks that embed into day-to-day sales activityStreamlining manual, fragmented processes into efficient, insight-led workflowsSupporting senior stakeholders with clear reporting, visibility, and performance insightHighlights include increasing system adoption by 80%+, improving sales effectiveness by 15%+, and delivering initiatives that have driven significant revenue impact.I’m passionate about enablement that is commercial, practical, and built around how sales teams actually work.
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