Victoria Schott
Digital Marketing Manager @Arvana
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WORK HISTORY
Digital Marketing Manager @Arvana
Berlin, DE
At Arvana, I help drive B2B growth by building and optimizing data-driven, multi-channel outreach campaigns that connect our clients with their ideal customers.My role includes: • Collaborating with the team to define target audiences and messaging, creating segmented lead lists based on industry, persona, and geography. • Managing technical setup and data enrichment: domain/mailbox creation, automation workflows, and use of AI-powered tools for lead research. • Executing and optimizing personalized outreach sequences via email and LinkedIn, including A/B testing and performance tracking. • Monitoring key KPIs such as open rates, reply rates, and booked meetings to continuously improve campaign effectiveness. • Supporting clients in shortening sales cycles, increasing conversion rates, and scaling outbound performance.
EDUCATION
IU Internationale Hochschule
Bachelor of Arts - BA
Friedrich-Schiller Gymnasium
Abitur
ABOUT VICTORIA SCHOTT
I\'m a creative and strategy-driven marketing professional with a passion for building brands that connect, inspire, and grow. Currently, I work as a Junior Brand Manager at Waitly and also offer freelance marketing services via Upwork. My focus lies in content creation, brand storytelling, and digital campaigns that drive engagement and deliver results. I combine a deep understanding of branding with hands-on experience in developing marketing strategies, managing communities, and creating impactful presentations and email campaigns. What sets me apart is my ability to balance creative thinking with data-driven execution, always aiming to create meaningful and lasting brand experiences. My journey into marketing started during a year abroad in Australia, where I first discovered the power of strategic communication and customer engagement. Since then, I\'ve continuously expanded my skills through academic studies, practical experience and freelance collaborations. Let\'s connect if you\'re looking for creative support on your next marketing project – or if you just want to exchange ideas about brand strategy, design or content trends.
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