Victoria Saso
- Role
- National Accounts Manager, Omnichannel Marketing at Constellation Brands at Constellation Brands
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Victoria Saso
High-achieving Marketer with experience in a three-tier system looking for an exciting…
Experience
National Accounts Manager, Omnichannel Marketing at Constellation Brands
Jul 2019 — Present
Responsible for the development and execution of shopper omnichannel programming for select Off-Premise National Accounts including ecommerce-enabled media, consumer promotions, in-store awareness, partnerships, sampling, and other trial driving mechanisms Work in conjunction with the key customer team stakeholders to develop programs to leverage with national accounts Create impactful programming with 3rd party partners and agencies to increase consumer engagement, elevate the experience along the path to purchase and convert shoppers to buyers Lead creative development of promotional graphics in alignment with individual brand strategies and objectives Manage budgets to effectively control costs while executing programs with the most impact to the business Conduct cost/benefit analysis prior to and following programs Oversee the development of national rebates across the beer portfolio Key Achievements Transitioned our national rebate programs from only print offers to online redemption as an option
Education
University of Illinois Urbana-Champaign
BA, Sociology and Chemistry
2006 — 2010
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