Victoria Romano
Associate Marketing Manager, Brand Content @Cole Haan
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WORK HISTORY
Associate Marketing Manager, Brand Content @Cole Haan
Collaborated with 20+ cross-functional team members (DTC, International, and Lifestyle Buyers, Brand Design, Product Design and Merchandising) to understand /align on which products and storytelling priorities were needed for seasonal shot lists.\\\\n- Trained in Airtable for shot list creation to streamline the pre-production and post production process.\\\\n- Present seasonally to 20+ cross-functional team members to ensure alignment across all teams, as it relates to planned imagery capture and usage, prior to locking shot lists.\\\\n-Assist on set for all photo shoots to oversee all samples being shot are accurate and shots planned into are being accounted for.\\\\n-Brief, oversee and distribute our Seasonal Style Guide to key global partners inclusive of: US, CHJ, and CHI marketing, DTC buyers, Wholesale account executives, Customer Service and external licensing partners.\\\\n- Brief, oversee and distribute GrandShop screen videos seasonally. Working closely with Brand Design and Production team to create the seasonal update for the international stores.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
Sacred Heart University
Bachelor of Science - BS, Marketing: Fashion Merchandising and Marketing and Digital Marketing (minors)
SKILLS
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