Victoria Roberts

Territory Sales Lead @Blue Buffalo

Manage and oversee 200+ retail locations consisting of National and Regional Accounts • Grew Regional Pet Chain, a 33-store chain 14% in Dog Dry YOY via selling in new and existing products • Executed a successful Product Formula Transition bringing in a total of 30 (990) new skus in all 33 Regional stores • Ensured strong store execution in Pet Specialty accounts through store visits, district meetings and conference calls and monthly newsletter emails • Executed effective customer education and built and maintained productive relationships through one-on-one trainings, lunch and learns and attending grooming academies • Grew treats 56% over 13-week period executing additional merchandising in a National Account through Clips Strips, added skus in drive aisle displays and added skus on endcaps. • Developed relationships as the primary contact for store owners, managers, distributor representatives, and district managers • Manage store inventory, monitor, and communicate pet parent progress and opportunities • Conduct business reviews with customer to review sales results and future opportunities • Partner closely with distributors to educate and gain recommendation • Use insights and execute category leadership including assortment reviews, pricing analysis, seasonal reviews and programs, new item introductions, promotional planning, evaluation and consumer usage analysis • Manage trade dollars and budgets as assigned