Victoria Pennington

Director of Sales Marketing @Sonesta Internation Hotels Corporation

Deliver on the promise of Sonesta Service in all interactions with guests and clients. Manage according to the Sonesta G.U.E.S.T. standards and instill a passion for customer service in all associates of the hotel.\\\\nDevelop and maintain relationships with key clients in order to produce extended stay room sales by regularly selling hotel rooms through direct client contact at their place of business.\\\\nDevelop new accounts, maintain existing accounts, and implement sales strategies to achieve revenue goals and maximize profits for the hotel while maintaining guest satisfaction. Create room allocation and pricing strategies for all Local Negotiated Accounts, collaborate with the General Manager and Regional Revenue Manager for counsel as needed.\\\\nAchieve budgeted revenues and personal/team sales goals, and maximize profitability within all areas of responsibility. Participate in the preparation of the annual departmental operating budget, the hotel sales and marketing plan, and other assigned financial plans which support the overall objectives of the hotel. Produce regular reports and sales forecasts.\\\\nWork as part of the senior leadership team of the hotel to positively impact the effectiveness of the operation of the hotel.\\\\nIf managing other Sales employees, hiring and evaluating the appropriate sales people for the hotel, directing the day-to-day activities of the team, planning, organizing and assigning work, developing and communicating strategies and goals. Create, train, and motivate those responsible for developing new accounts, maintaining existing accounts, and implementing sales strategies to achieve revenue goals and maximize profits for the hotel, while maintaining guest satisfaction. Advise staff of formal policies and procedures. Manage all human resources-related actions in accordance with Company rules and policies.\\\\nIndependently create and implement hotel-level tactical sales plans that drive measurable incremental occupancy, increase average rates\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n