Victoria McKinney
Marketing Manager- Medicine & Healthcare, Americas B2c @Taylor & Francis Group
Signup · Get unlimited contacts
WORK HISTORY
Marketing Manager- Medicine & Healthcare, Americas B2c @Taylor & Francis Group
Philadelphia, PA, US
Lead marketing strategy for 300+ Medicine & Healthcare journals across the Americas, accountable for portfolio growth, Open Access submissions, revenue, and regional partner engagement.Key Contributions: • Lead the Americas marketing strategy for Medicine & Healthcare journals, pioneering a new regional approach that strengthened collaboration with editorial teams and increased Open Access submissions by +5% above target and +9% YoY.• Direct the Americas marketing for Dove Medical Press (since 2025) in addition to the T&F Medicine & Healthcare portfolio, sustaining +4% Open Access submission growth and +30% YoY revenue growth in the first year.• Develop and deliver presentations, reports, and strategy updates that simplify complex data into clear, actionable insights for colleagues, editorial boards, and senior leadership.• Collaborate across global teams to align messaging, optimize campaign performance, and adapt strategies to regional markets, ensuring both scalability and cultural relevance.• Partner with editorial boards, societies, and regional stakeholders to align marketing strategy with business objectives and author needs.
EDUCATION
Bob Jones University
Bachelor of Arts (B.A.)
Friendship Christian School
3.9
ABOUT VICTORIA MCKINNEY
Strategic marketing leader with a passion for turning partnerships and ideas into…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.