Victoria Lestelle

Director of Business Development @Simplex Apparel

Los Angeles, CA, US
EMAILS
v•••••••@simplexapparel.com
MOBILE NUMBERS
+18•••••••44

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WORK HISTORY

Dec 2017 — Present

Director of Business Development @Simplex Apparel

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In 2004, the family owned Gino Corporation founded the popular urban basics company, Shaka Wear. As you know, basic t-shirts have long been considered to be underwear; simply something to wear under a “real shirt.” As basic t-shirts shifted from being considered underwear to more of a fashion statement in the late 90s and early thanks to popular hip-hop artists such as Dr. Dre and Eminem, more and more people started looking for higher quality blanks only to be disappointed to find out that there were not any. This was the beginning of Shaka Wear. While popular culture promoted blank shirts, apparel companies were still supplying low quality shirts that didn’t last very long. That is when Shaka Wear introduced the Max Heavyweight. With heavier fabric and longer lasting color, the Max Heavyweight caught on quickly and soon, everyone from rappers, skateboarders to sportsmen were wearing the Max Heavyweight. Today, Shaka Wear has become a globally recognized brand offering anything from t-shirts to fleeces and active wear. Shaka Wear’s quality is considered to be the best in the industry by many and the company has now been supplying satisfied customers for over a decade. Basic apparel is no longer an afterthought when it comes to fashion and Shaka Wear has become the industry standard when it comes to premium shirt and apparel.

EDUCATION

2000

CA State University, Long Beach

Bachelor of Arts (B.A.)

1992

University of Arizona

Bachelor of Science (B.S.)

SKILLS

Business StrategyProduct ManagementStrategic PlanningMarketingCustomer SatisfactionTrainingNew Business DevelopmentRetailMerchandiseSales OperationsCustomer ServiceBusiness DevelopmentGraphic DesignKey Account ManagementMarketing StrategyLeadershipSalesManagementTeam BuildingPrivate LabelTeam LeadershipInventory ManagementProduct Development

ABOUT VICTORIA LESTELLE

Top-producing highly competitive, Senior-Level Executive with 20+ years professional…

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