Victoria Kirby-Keyes
Senior Digital Communications Manager @JLR
Signup · Get unlimited contacts
WORK HISTORY
Senior Digital Communications Manager @JLR
Key responsibilities:• Global storytelling, crisis communications, executive speeches, CRM, digital communications, magazines and books with a multi-million pound budget.• Developing, leading and executing cross-channel marketing and communications strategies while managing multiple agencies.• Led award-winning editorial and PR campaigns that improved positive sentiment for Defender and Range Rover, while securing BBC One and Sky News coverage.• Directed global Direct Marketing transformation: resolved a significant number of issues, improved KPIs, and increased open and click-through rates to 76%.• Delivered 24 market-specific websites within 6 months to launch Modern Luxury and House of Brands strategies globally.• Persuaded the CEO to make JLR the first automotive company to join the Valuable 500, driving inclusive product development.
EDUCATION
Falmouth University
Masters, Broadcast Journalism
Lancaster University
BA (Hons), History with Politics
ABOUT VICTORIA KIRBY-KEYES
Senior global communications leader at Jaguar Land Rover and former BBC journalist, driving executive communications, business transformation and reputation strategy. I lead with empathy and am known for being calm under pressure and driving results at pace. • Leading employee and customer journeys that drive engagement and growth.• Adept at reshaping global brand strategy to reach wider audiences.• Delivering award-winning stories that gain earned media attention.*Grew customer base by 8%*Increased eNPS by 101pts in 6 months *Significantly increased eDM open rateAwards:• Autocar Great Women 2025 – Rising Star and Driver of Change• Northern Power Women 2025 – Power List• Brand Film Festival – Best of the Best, Most Emotional Film (Gold), Best Branded Film (Silver)• Multiple journalism awards; Sony, IRN, Arqiva, and New York Radio Awards
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.