Victoria Johnson
VP of Business Development @ Turtles and Tees Co. | Innovative Sales and Marketing Strategies
- Role
- Vice President of Business Development at Turtles And Tees Co
- Location
- Bradenton, FL, US
- LinkedIn followers
- 500 followers
About Victoria Johnson
Hi, I\'m Victoria, a seasoned marketing and sales professional with over 10 years of…
Experience
Vice President of Business Development
Jul 2018 — Present
Drive revenue growth and expand market reach through innovative strategies- Execute marketing plans to increase sales- Use insights on emerging market trends and consumer demands to develop effective product and marketing strategies- Launch new products with cross-functional teams to boost brand profitability- Optimize profitability and drive customer engagement through effective pricing strategies and promotional campaigns- Research markets and competition to develop wholesale and direct-to-consumer sales strategy- Develop sales training programs and equip the team to exceed targets and drive growth- Optimize digital marketing campaigns across multiple channels using data analytics for measuring effectiveness and improvement- Boost website traffic and sales with effective SEO and SEM strategies- Manage and optimize PPC campaigns across multiple platforms to drive customer acquisition and maximize ROI- Use email campaigns to engage and retain customers by segmenting lists, sending targeted messages, and automating workflows to build loyalty- Manage social media channels and develop content strategies to increase engagement and brand awareness by leveraging the latest trends and insights- Research markets and recommend expansion aligned with objectives- Efficiently master new software tools, act as subject matter expert, and guide colleagues.
Education
Stony Brook University
Bachelor of Arts (B.A.), Psychology
2007 — 2011
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